Insider Secrets to Google Adwords

WHO SHOULD ATTEND?

World-class SEO practices are driven by marketers, and not the IT staff. All marketers who are responsible for the company marketing success should attend this essential course in digital marketing. You will need to understand the power of internet marketing, and drive your
marketing success in this digital age.

COURSE OUTLINE

• Integrate Social Media to Maximize Google’s Quality Score
• Optimize Your Authority Blog for Ultimate SEO Success
• Rank for Your Main Keywords and Those You Are Not Even Targeting
• Simple on Page Elements to Take Your Website to the Top
• Are the Ranking Factors the Same for Google and Yahoo?
• What Keywords Should I Target?
• What is the Most Important Element in a SEO Project?
• How Optimized is my Current Website?
• Is There Guaranteed Ranking?
• What is the Difference Between Organic and Paid Search?
• How Do I Measure SEO Success?
• What are the latest Trends in SEO?
• How Do I Negotiate and Manage SEO Consultants?
• Plus: Google Insider Tips to Dominate the Search Engines!

BE ABLE TO

• Learn the Fundamentals of Search Engine Optimization
• Understand Fully Why it is Important to be Visible on Google
• Research Golden Keywords that Will Help You Increase your Web Trafiic
• Spy What Your Competitors are Doing
• Learn Key On-Page and Off-Page Optimization Techniques to Rank Better
• Check Your Own Website on Key SEO Factors
• Prepare a Search Engine Domination Plan
• See World-Class SEO Case Studies
• Integrate SEO Plans into Your Overall Marketing Program

Featured Speakers:

Simon Leung

Retired Most Senior Google
Optimization Specialist. Featured in USA, Canada, London, Australia,
Singapore, and more.

Fabian Lim

Director of Click Media.com.sg and Asia’s Top Pay-Per-Click and
Search Engine Optimization Expert. Author of AdWordsCode.com.